BookTreasures
Marketing Channels
Marketing Channels
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LE 230.00 EGP
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LE 230.00 EGP
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Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Language: English
Categories: Computers, History, Technology & Engineering, Education, Business & Economics
Authors: Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary
Publisher: Pearson/Prentice Hall, Upper Saddle River, NJ
Page count: 555 pages
