Business Essentials

Business Essentials is a widely used college textbook on business fundamentals, co-authored by Ronald J. Ebert and Ricky W. Griffin. It provides a comprehensive, "no-nonsense" introduction to the core concepts of business for students with little or no prior knowledge.

Summary

The book covers all the major functional areas of a business, including:

• Management: The process of planning, organizing, leading, and controlling.

• Marketing: Principles of building relationships with customers.

• Operations: The production and delivery of goods and services.

• Accounting and Finance: The financial side of a business.

• Information Systems: The use of technology in business.

• Legal Studies: The legal and regulatory environment.

The book is known for its practical approach, incorporating real-world examples and case studies to help students understand how business theories apply in today's global economy. It is a bestseller and has been translated into several languages.

About the Authors

Ronald J. Ebert is an Emeritus Professor at the University of Missouri-Columbia with over 30 years of teaching experience. His work focuses on integrating business concepts with best practices, and he has also served as the Editor of the Journal of Operations Management.

Ricky W. Griffin is a professor of management at Texas A&M University. He is a prolific author and his research interests include workplace aggression, leadership, and organizational culture. He has also authored and co-authored several other successful textbooks.