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Marketing Essentials By Sally Dibb and Lyndon Simkin

Marketing Essentials By Sally Dibb and Lyndon Simkin

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Marketing Essentials by Sally Dibb and Lyndon Simkin is an introductory marketing text that presents marketing concepts and strategies with updated content, case studies, and practitioner insights. This edition is the 2009 release published by South-Western/Cengage Learning (EMEA).

Language: English

Categories: Computers, Technology & Engineering, Business & Economics

Authors: Sally Dibb, Lyndon Simkin

Publisher: South-Western/Cengage Learning (EMEA)

Page count: 457 pages

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