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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
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LE 460.00 EGP
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LE 3,535.00 EGP
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LE 460.00 EGP
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An instructor's CD-ROM contains ads from the book, additional ads, video clips, TV commercials, audio clips, and hot links to the Internet.
Language: English
Category: Business & Economics
Authors: Kenneth E. Clow, Donald Baack
Publisher: PEARSON
Page count: 682 pages
