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BookTreasures

Marketing Management

Marketing Management

السعر العادي LE 390.00 EGP
السعر العادي LE 2,900.00 EGP سعر البيع LE 390.00 EGP
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كمية

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Language: English

Categories: Business & Economics

Authors: Philip Kotler, Kevin Lane Keller

Publisher: PEARSON

Page count: 628 pages

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