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BookTreasures
Marketing Management
Marketing Management
السعر العادي
LE 390.00 EGP
السعر العادي
LE 2,900.00 EGP
سعر البيع
LE 390.00 EGP
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كمية
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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Language: English
Categories: Business & Economics
Authors: Philip Kotler, Kevin Lane Keller
Publisher: PEARSON
Page count: 628 pages
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